Tru Red
Tru Red – Brand Launch
As part of Craft’s launch and execution team, I worked on the initial concepting of Staples’ in-house brand of thoughtfully designed business essentials, TRU RED. Working in an extremely fast-paced environment, we were able to bring this brand to life. My role as part of this team included the creation and pitching of ideas, layout executions, a concept for a potential website and the creation of brand guidelines.
Website: trured.com
TRU RED posters
TRU RED launch event in Orlando, Florida
Google Home
Google Home
Product Spotlight
In 2018, Staples began selling Google Home connected devices, targeted at businesses. Through research and wireframing, I was able to create a responsive experience that introduced the idea of a “connected office” to potential customers. This page also demonstrated some of the voice commands and communicated the benefits of having a Google Assistant-enabled office.
Workbar at Staples
Workbar at Staples
In 2018, Staples entered a partnership with Workbar to provide coworking services and space within select Staples stores in the Boston area. The goal of this page was to provide potential customers with information on how coworking within a Staples retail location could be beneficial for them and their business.
The result was a completely responsive experience that provided benefits, a photo gallery, pricing, location details and customer testimonials.
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