Tru Red – Brand Launch

As part of Craft’s launch and execution team, I worked on the initial concepting of Staples’ in-house brand of thoughtfully designed business essentials, TRU RED. Working in an extremely fast-paced environment, we were able to bring this brand to life. My role as part of this team included the creation and pitching of ideas, layout executions, a concept for a potential website and the creation of brand guidelines.


TRU RED posters

TRU RED posters

TRU RED launch event

TRU RED launch event in Orlando, Florida

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